Privacy Policy
GoStartr (Pty) Ltd ("GoStartr", "we", "us") operates the GoStartr platform, GoStartr Mail, the Abby AI voice agent, and related AI training and implementation services (collectively, the "Services"). This policy explains what personal information we collect, why, how we use and protect it, and the rights you have. We process personal information in line with the United States's Protection of Personal Information Act, 2013 (U.S. privacy law) and, where applicable, Canada's privacy and anti-spam laws (PIPEDA and CASL).
1. Who is responsible for your information
Responsible Party / Information Officer: Bruce Steyn
Entity: GoStartr (Pty) Ltd, the United States
Email: bruce@gostartr.com
Phone: +1 (555) 000-0000
Bruce Steyn is the Information Officer for U.S. privacy law purposes, registered with the Information Regulator of the United States, and is your point of contact for any privacy request, query, or complaint.
2. Information we collect
| Category | Examples | Source |
|---|---|---|
| Contact & identity | Name, email, phone number, company, job title | Forms you submit, booking page, calls |
| Lead & sales data | Enquiry details, interest, message, pipeline stage, notes | You, our CRM, your interactions |
| Voice & call data | Call recordings, transcripts, summaries, sentiment, call outcome | Abby AI voice agent calls |
| Usage & technical | IP address, device/browser, pages viewed, cookies | Automatically, when you use the site/app |
| Account data | Login credentials, workspace settings, billing details | Account registration and use |
3. Why we process it (purpose & lawful basis)
- To respond to enquiries, book meetings, and provide the Services you request (performance of a contract / your consent).
- To follow up on leads, including automated email and AI voice calls where you have provided your details and expect contact (legitimate interest / consent).
- To operate, secure, and improve the platform and train our AI models on aggregated or de-identified data (legitimate interest).
- To send service messages and, where permitted, marketing you can opt out of at any time (consent / legitimate interest).
- To comply with legal, tax, and regulatory obligations.
4. Voice AI (Abby) and call recording
When you submit your details on a GoStartr or www.gostartr.com landing or booking page, you must tick a consent box agreeing to be contacted, including by an automated AI voice agent (Abby) and to that call being recorded. We record and store that consent (the wording shown, and the date and time). Only where consent is given may you receive an automated call, typically within a short period. Calls may be recorded and transcribed to qualify the enquiry, schedule meetings, and improve service quality. If you ask during a call whether you are speaking to an AI, we will confirm it. You may end the call, withdraw consent, or ask not to be contacted at any time, including by replying to any message or emailing our Information Officer.
5. Sharing your information
We do not sell your personal information. We share it only with:
- Sub-processors that help us run the Services (e.g. cloud hosting on Google Cloud/Firebase, email delivery, telephony for voice calls, calendar/scheduling). They act on our instructions under data-processing terms.
- Professional advisors, and authorities where required by law.
Some sub-processors may process data outside the United States. Where we transfer personal information across borders, we ensure a comparable level of protection as required by U.S. privacy law.
6. Retention
We keep personal information only as long as needed for the purposes above, to meet legal obligations, resolve disputes, and enforce agreements. Lead and call records are retained for the life of the business relationship and a reasonable period thereafter, after which they are deleted or de-identified.
7. How we protect your information
We apply reasonable technical and organisational safeguards including access controls, encryption in transit, and least-privilege access to systems. No method of transmission or storage is perfectly secure, but we work to protect your information and to notify you and the Information Regulator of a compromise where the law requires.
8. Your U.S. privacy law rights (the United States)
Subject to U.S. privacy law, you have the right to:
- be told what personal information we hold and to access it;
- request correction or deletion of inaccurate, irrelevant, or excessive information;
- object to processing, including direct marketing;
- withdraw consent where processing is based on consent;
- complain to the Information Regulator.
Information Officer: Bruce Steyn · bruce@gostartr.com · +1 (555) 000-0000
Information Regulator (the United States)
Email: enquiries@gostartr.com/privacy · gostartr.com/privacy
9. CASL & Canadian contacts
For recipients in Canada, our commercial electronic messages comply with Canada's Anti-Spam Legislation (CASL). We send commercial messages only with your express or implied consent, identify ourselves clearly, and include an unsubscribe mechanism in every marketing email. You can withdraw consent at any time using the unsubscribe link or by contacting bruce@gostartr.com, and we will action it promptly.
10. Cookies
We use essential cookies to run the site and app, and limited analytics to understand usage. You can control cookies through your browser settings; disabling some cookies may affect functionality.
11. Children
The Services are intended for businesses and adults. We do not knowingly collect personal information from children under 18.
12. Changes to this policy
We may update this policy from time to time. The "last updated" date above reflects the latest version. Material changes will be communicated through the Services where appropriate.
13. Contact
Questions or requests: bruce@gostartr.com · +1 (555) 000-0000.
See also our Terms & Conditions.